For brands

A creator sales channel, without building the department.

Scale Merchants recruits affiliate creators, matches them to your products, and runs the program around your existing TikTok Shop operation.

Start a brand conversation See the full model

Your shopStays yours

Your fulfillmentStays yours

Creator programRuns with us

Your operation plus a managed affiliate creator channel.

What gets added

The operating work behind creator sales.

Opening a TikTok Shop is not the same as running an affiliate program. The work is recruiting, matching, communicating, and keeping good creators active.

Creator recruiting

Build a roster around the products and buyers that matter to your business.

Product matching

Put relevant products in front of creators who can make a credible case for them.

Outreach and onboarding

Handle the contact, context, and follow-through required to get from interest to content.

Roster management

Keep track of who is active, what they are selling, and where the program needs attention.

Campaign guidance

Give creators the useful product facts and guardrails without sanding off their voice.

Iteration

Use actual sales activity to refine product and creator matches over time.

The working sequence

From product to active roster.

The sequence is simple. The consistency is the hard part.

Fit check

Understand the product, target buyer, shop status, and the operation behind every order.

Build the roster

Recruit creators around product relevance, audience fit, and the ability to sell without pretending.

Put products in motion

Match creators to offers, provide clear product context, and move interested partners into the program.

Manage the program

Handle communication, follow-up, roster activity, and the small operational gaps that otherwise stall momentum.

Repeat what works

Learn from sales and put more effort behind the creator and product matches that prove useful.

Clear ownership

Who does what.

The agency is an overlay. The boundaries are part of the value.

BrandOwn the product

Operate the TikTok Shop, set pricing, hold inventory, fulfill orders, and stand behind the product.

Scale MerchantsRun the program

Recruit creators, make product matches, manage communication, and keep the affiliate roster working.

CreatorMake the sale credible

Choose relevant products, make content in their own voice, and earn commission on what they sell.

Fit matters

Useful starting conditions.

Creators can create demand. They cannot repair basic operating problems after the order arrives.

A practical fit

Your product is ready for attention.

The product can be sold clearly in short-form video.
Your TikTok Shop is live or moving toward launch.
Inventory and fulfillment can support demand.
Your team wants a managed creator program, not a list of handles.

Probably not yet

The channel is being asked to fix the product.

The offer is still changing every week.
Orders cannot be fulfilled reliably.
No one owns the TikTok Shop operation.
The only plan is to send samples and hope.

Future case studies

Results will be published after campaigns have enough history.

No borrowed brand marks. No invented revenue. No dashboard-shaped fan fiction.

Brand inquiry

Tell us what you sell.

The form opens your email app with the details filled in. No account, portal, or form vendor is involved.

Direct route brands@scalemerchants.com